The same will be true of bars (online avatar mingling spaces), comedy clubs, concerts, dates, and more. They will attend virtual meetings and interact with their fellow employees’ avatars. With VR, people will be able to go to work at a digital office as the avatar version of themselves without their physical bodies ever leaving the couch. The virtual and non-virtual worlds will be so intertwined that life, love, and commerce in one domain will demand engagement with the other.įor example, ”going to work” will be more than a binary choice between pandemic era options of working remotely or commuting to the office. It focuses on plunging us deeper into the digital world (VR) and bringing the digital world into the non-digital world (AR).Įither way, a time is coming when we won’t have to stare at our phone screens to see uniquely tailored ads or digital marketing. ![]() Web 3 is a catch-all term for the next phase of online digital media. ![]() Fantasy has become an integral part of our lives. Social media isn’t “the real world,” sure, but if it is a fantasy, we sure do spend a lot of time immersed in a fantasy. Some hesitancy in the world of marketing’s approach to virtual reality and augmented reality is a failure to understand what made Web 2 work. The advent of social media brought an endless stream of algorithmically tailored, digital billboards to our workplaces, schools, bars, and even (especially?) our bathrooms.īut digital marketing realities are changing again, and this time, we aren’t just going to look at the internet we are going to live on the internet. Television only had the power to advertise to us when we were at home. Most of us live on our phones, scrolling for nearly a third of our waking hours-which translates a third of our entire waking lives. If something doesn’t live somewhere on the internet, we doubt its truthfulness. Web 2, or the social media paradigm, has captured and maintained the most coveted prize in the marketing world: the people’s attention. The phrase is still an apt description of our culture. If your business hasn’t gotten on board yet, it’s time. ![]() They will change the way marketing, advertising, and PR are done forever. Virtual reality (VR) and augmented reality (AR) are taking the world by storm. ![]() The Metaverse market is projected to grow by over 75 billion dollars in the next four years alone. Maybe because it is an uncharted territory or just too reminiscent of The Matrix, business owners are missing a golden opportunity. In case you missed it, Zuckerberg came out with a doozy, explaining not only Facebook’s rebrand but also its new vision: a self-proclaimed pioneer in the Metaverse.Īmidst the uproar of reaction articles, tweets, TikTok videos, and hilarious Icelandic parodies, the business world is divided on what to make of it. The announcement seemed to come out of nowhere and be everywhere all at the same time. You know the one – Mark Zuckerberg’s creepy video presentation of Facebook’s name change to Meta. Online responses were a mixed bag of amusement and discomfort. The world looked on, perplexed and disturbed, as the strange video whizzed past all other content on our social media feeds, taking front and center.
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